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Bud Light boycott still hammers local distributors one year later: Very upsetting

Friday, June 14 by ABC News

(NEW YORK) -- When conservative activists set aflame boxes of Bud Light and urged a boycott in response to an endorsement from a trans influencer last spring, they sent sales of the beer plummeting in a rare success in the long history of consumer...

Bud Light set to lose shelf space at major retailers, intensifying boycott woes

Friday, September 15 by ABC News

(NEW YORK) -- A boycott against Bud Light has hammered sales for months, dethroning the brand as the nation's most popular beer and demonstrating the longevity of an anti-trans consumer movement that erupted in April.Even more, a reset of shelf space that takes hold...

Sales slumps at Target and Bud Light may fuel more boycotts, experts say

Tuesday, August 22 by ABC News

(NEW YORK) -- Target's sales declined over a three-month period for the first time in six years, the company announced last week, attributing the loss in part to what the company's Executive Vice President Christina Hennington described as the "strong reaction" to its Pride...

Anheuser-Busch to lay off hundreds of workers after Bud Light boycott hammers sales

Friday, July 28 by ABC News

(NEW YORK) -- Anheuser-Busch plans to lay off hundreds of corporate employees, a company spokesperson told ABC News on Thursday.The layoffs come months after a product endorsement from Dylan Mulvaney, a transgender influencer, in April set off a consumer boycott among conservatives that hammered...

‘Thrown in their faces’: Bud Light salespeople say boycott is hurting commission

Saturday, June 3 by ABC News

(NEW YORK) -- Salespeople promoting Bud Light for a Florida–based distributor have grown accustomed to car horns, middle fingers and jokes amid a weekslong boycott, but say they have struggled to ignore thousands of dollars in lost commission pay, two sales supervisors at the...

‘The biggest losers’: Bud Light boycott hammers hundreds of independent distributors

Thursday, May 25 by ABC News

(NEW YORK) -- Truck drivers delivering Bud Light have received the middle finger from passersby, distributors have faced intentional collisions from shopping carts as they drop off beer and vendors have endured homophobic jokes calling them "gay beer salesmen," according to top officials at...

The boycott against Bud Light is hammering sales. Experts explain why.

Tuesday, May 23 by ABC News

(NEW YORK) -- Critics of Bud Light burned empty beer boxes and fired bullets at cans as part of an anti-trans backlash against the brand that erupted early last month. Since then, the anger has grown.Sales of Bud Light have recorded declines for six...

Boycotts rarely work, experts say amid Bud Light anti-trans backlash

Friday, April 14 by ABC News

(NEW YORK) -- Fresh calls to boycott Bud Light volley across social media nearly two weeks after a product endorsement from Dylan Mulvaney, a transgender influencer, set off backlash among some prominent conservatives.Far-right House Rep. Marjorie Taylor Greene, R-Ga., on Wednesday reposted a video...

The Bud Billiken Parade through the years

Friday, August 12 by ABC News

(CHICAGO) -- Certain iconic imagery brings to mind traditional American summer activities: the smell of hamburgers cooking on a grill, marching bands with drum lines and kids catching candy thrown from colorful floats. These are all a part of the Bud Billiken Parade in...

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