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Our radio stations receive $20,000 underage drinking grant from PLCB


Harrisburg, PA – The Liquor Control Board is awarded nearly $2.8 million in total to 84 schools, municipalities, and organizations (including us at the radio station) to help educate people about dangerous or underage drinking.

Our radio station, Priority Communications, will use our $20,000 to provide radio commercials, run a PSA contest with Dubois Area School District, and offer a mock crash during prom season for local students to learn about the dangers of drinking and driving.


Harrisburg, PA – Committed to providing financial support to reduce underage and dangerous alcohol consumption, the Pennsylvania Liquor Control Board (PLCB) today announced it will award almost $2.8 million to 84 schools, community organizations, municipalities, law enforcement organizations, nonprofit organizations, for-profit organizations, and institutions of higher education through the 2020-22 Alcohol Education Grant Program.

“The Pennsylvania Liquor Control Board takes its alcohol education responsibility very seriously, as evidenced by our funding of these important local projects, which promote public health and safety,” said PLCB Chairman Tim Holden. “Preventing underage and irresponsible drinking is an important part of our mission, and we’ve awarded $17.7 million in alcohol education grants since 1999.”

This year, of 94 grant applications received, 84 organizations from 36 counties across Pennsylvania were awarded a total of $2,787,922 in grants. The maximum award for each two-year grant is $40,000.

Of the grants awarded:

  • 24 will fund community law-enforcement efforts for targeted underage patrols, training, community outreach, and equipment.
  • 22 will be used to support community and nonprofit organizations by funding initiatives such as MADD’s Power of Parents®, and Parents Who Host Lose the Most®, Project Northland, public service announcements, and enforcement efforts.
  • Two will go to primary and secondary schools to fund various programs aimed at reaching students, such as social norms media campaigns, guest speakers, and impaired driving simulation activities.
  • 34 college and university grants will help schools develop strategies to reduce underage and dangerous alcohol use through surveys and assessments, enforcement efforts, attendance at alcohol education conferences, training for resident assistants, peer education programs, and evidence-informed programs like EVERFI AlcoholEdu®, and SafeColleges.
  • Two will go to for-profit organizations aimed at peer-to-peer outreach and public service announcements.
In addition to the provision of millions of dollars in alcohol education grants to communities, educational institutions, and law enforcement agencies, the PLCB works to educate the public about the dangers of underage and dangerous drinking through a variety of other avenues, including a free annual alcohol educational conference, a prevention campaign – Know When. Know How.SM – targeted to underage drinking, the creation and distribution of a wide range of educational materials, Responsible Alcohol Management Program training and resources for licensees, and training and technical assistance for organizations working to address the issues related to irresponsible consumption.
The PLCB regulates the distribution of beverage alcohol in Pennsylvania, operates 600 wine and spirits stores statewide, and licenses 20,000 alcohol producers, retailers, and handlers. The PLCB also works to reduce and prevent dangerous and underage drinking through partnerships with schools, community groups, and licensees. Taxes and store profits – totaling nearly $17.9 billion since the agency’s inception – are returned to Pennsylvania’s General Fund, which finances Pennsylvania’s schools, health and human services programs, law enforcement, and public safety initiatives, among other important public services. The PLCB also provides financial support for the Pennsylvania State Police Bureau of Liquor Control Enforcement, the Department of Drug and Alcohol Programs, other state agencies, and local municipalities across the state. For more information about the PLCB, visit lcb.pa.gov.