Capitan, NM (AP Newswire) – Smokey Bear, the icon of the longest-running public service campaign in the U.S., is set to turn 75 years old.

Birthday parties are scheduled to take place this week in honor of the bear used to promote forest fire prevention.

Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign.

A badly burned cub found in the aftermath of a fire in New Mexico’s Capitan Mountains later became Smokey Bear.

The Gila National Forest in Silver, New Mexico, and Wingfield Park in Ruidoso will hold community birthday parties for the bear.

Birthday parties also are scheduled in Reading, Pennsylvania, and Entiat, Washington.