Pennsylvania – You return phone calls and emails, but are you really communicating with all your customers or clients?

“How we communicate is completely different now from how we were communicating 11 years ago,” says professional speaker and entrepreneur Dayna Steele.

Steele says that means being social media savvy.

“You may have customers that span anywhere from teenagers to close to 100, so you better learn how to communicate across all these generations.”

In the new edition of her book “Rock to the Top: It Now Goes to 11”, she says it’s no longer optional.