iStock/Thinkstock(NEW YORK) — Monopoly is targeting millennials and actual millennials are sounding off.
On the box, Mr. Monopoly appears to be snapping a selfie while wearing a participation award and ear buds. The mascot is also holding some sort of coffee drink, arguably poking fun at millennials' love for lattes.
The board includes "Bike Share" spaces and no real estate available for purchase — presumably due to the game's tagline: "No real estate. You can't afford it anyway."
Hasbro released this version of the board game earlier this year but, recently, Millennials have been expressing feelings via Twitter.
One posted, "Can you provide the URL for the Hasbro-official website featuring 'Monopoly for Millennials,' where you trash on my age demographic because baby boomers caused an economic catastrophe that rendered us financially impotent for a decade? Thanks!"
Another vented: "The rules are simple, you start with no money, you can’t afford anything, the board is on fire for some reason and everything is your fault."
Hasbro said in a statement that it created the game to poke fun at the oft-teased generation.
"We created Monopoly for Millennials to provide fans with a lighthearted game that allows Millennials to take a break from real life and laugh at the relatable experiences and labels that can sometimes be placed on them," the company said. "With many of us being Millennials ourselves, we understand the seemingly endless struggles and silly generalizations that young Millennials can face…Whether you are a lifestyle vlogger, emoji lover or you make your 'side hustle' selling vegan candles, Monopoly for Millennials is for you!"
Game pieces include a hashtag and emoji, but hopefuls on Twitter were rooting for a ripe avocado.
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